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Strong clean menthol
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Turquoise is the menthol every other cooling stick gets measured against, and in the Armenian range it’s the only true menthol on the shelf. That makes this page simple: if you smoke menthol cigarettes and you want the cheapest genuine TEREA equivalent, this is it.
The blend is clean, strong menthol with a citrus edge over a light tobacco base. Philip Morris positions it as the reference cooling flavor, and it has held that position in every market it ships to.
The hierarchy is menthol first, a citrus lift second, and light tobacco underneath holding it together. There’s no fruit sweetness and no herbal complication, which is exactly why it works as the standard: nothing distracts from the cooling.
The citrus is a brightening note rather than a flavor of its own. It keeps the menthol from tasting flat or medicinal, the way most strong cooling sticks eventually do, and it’s the detail that separates Turquoise from cheaper menthols.
The aroma is fresh and clean, more noticeable in a room than a plain tobacco stick but nothing like a clove or a berry capsule. It clears quickly.
Through a session the cooling arrives on the first draw and holds. That consistency is what people pay for. Weaker menthols peak early and fade through the middle, leaving you with a plain tobacco stick by the last third; Turquoise doesn’t do that. The middle is where the citrus is clearest, sitting between the cold and the tobacco. The final third stays cold and finishes clean, leaving a lingering freshness in the throat without any chemical aftertaste. Fourteen puffs at 0.5mg nicotine, cold from first to last.
In Abu Dhabi heat that reliability is the whole point, which is why menthol flavors sell heavier here than in most markets.
Armenia carries six flavors, and Turquoise is the single dedicated cooling option among them. That’s worth knowing before you order, because the other five go in different directions.
Purple Wave is the nearest thing to an alternative, berry sweetness with cooling behind it, softer and rounder than a straight menthol. It’s the choice if you want fruit with your cold rather than cold on its own. Everything else in the range is tobacco: Amber, Sienna, Yellow and Silver, which despite its name has no menthol in it at all.
If you want variety in cooling specifically, this is where the Armenian range runs out and other editions take over. Kazakhstan adds Blue as a mint-forward option, Green Zing for sharper citrus, Ruby Fuse and Summer Wave on the fruit side, plus five Pearl capsule flavors. Japan carries ten menthol variants including Black Menthol, which is the strongest cooling stick TEREA makes. The whole Armenian lineup is on our TEREA Armenia flavors page, and every Turquoise we stock is collected on the Turquoise flavor page.
Turquoise sits in three of our five editions, and this is the cheapest of them.
The reason is tax, not quality. Armenia’s tobacco taxation and retail pricing sit among the lowest of any TEREA market, below Kazakhstan’s and well below the UAE’s 100% excise plus VAT. The blend, the Smartcore element and the nicotine content are identical across all three; the economics of the source market are what differ, as explained in why imported TEREA costs less.
If you want Arabic and English packaging, the UAE Turquoise is the official local release. If you want the flavor alongside a wider menthol selection in the same order, the Kazakhstan version sits in a range with nine other cooling and fruit-menthol options. How the editions compare overall is in our TEREA edition comparison, and everything sits together in the full TEREA sticks range.
20 sticks per pack, 200 per carton across 10 packs, with cartons priced lower per stick. Turquoise comes in its distinctive blue-green design, factory-sealed, printed for the Armenian market with Armenian health warnings and the flavor name in Latin script. Imported packaging on this edition is normal; a broken seal or a misspelled name is not, and our guide to spotting fake TEREA covers what else to look for.
Menthol packs are worth storing a little more carefully than tobacco ones. The cooling compound is volatile, and a pack left somewhere hot for weeks will lose noticeable intensity before a plain tobacco pack shows any change at all.
Insert the stick printed-end up without twisting. Current ILUMA models start heating automatically; older ones need the button held until the first vibration, with a second vibration to signal ready. Up to 14 puffs across roughly 6 minutes at 0.5mg nicotine, and the used stick comes out whole for general waste. The system behind it is explained in how TEREA sticks work, with full specs in how many puffs are in a TEREA stick.
Strong menthol leaves more residual aroma in a holder than tobacco does. If you alternate between Turquoise and something like Amber or Yellow, run the tobacco stick first, or the menthol will carry over and flatten it.
Heats in any induction device: IQOS ILUMA One, Standard and Prime, the full ILUMA i series, and Lambda i8, i9 and i10. Blade devices such as the IQOS 3 Duo cannot heat TEREA sticks, and every compatible model is listed in our device compatibility guide.
In stock in Abu Dhabi with delivery inside 1 hour across the city, and same-day service to Dubai, Sharjah, Ajman, Ras Al Khaimah, Fujairah and Umm Al Quwain. Cash on delivery available, free delivery above 200 AED.
Strong and steady rather than extreme. Turquoise is the reference cooling stick, which means it sets the standard other menthols are described against. If you want it colder, Black Menthol in the Japan range is the strongest TEREA makes.
No. The citrus is an aroma note that brightens the menthol, not a fruit flavor. For berry sweetness with cooling, Purple Wave is the option in this edition.
Same blend and same name, with minor batch tuning between markets that most people won’t notice. The real differences are packaging language and price.
Only Purple Wave, which is a fruit-menthol rather than a pure one. Silver is a tobacco flavor despite the name. For a wider menthol selection, the Kazakhstan and Japan editions are where to look.
Yes. Holding its cooling to the final puff is the specific thing Turquoise is known for, and the main reason it outsells cheaper menthol alternatives.
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